What product launch metrics should B2B SaaS product marketers be accountable for?
Asana Chief of Staff, Product • 5y
In my experiences, PMM is an inherently cross-functional role, so it’s common to have shared metrics with marketing channel owners (awareness or leads), product teams (ad...
16208 Views
Twilio Vice President Marketing • 5y
This is a tough one because every PMM at every company operates differently. If there are things that you are personally responsible for delivering, then measure those th...
6325 Views
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GitLab Chief Product and Marketing Officer • 8y
Ultimately, it's about product adoption measured by MAU and product revenue over different time intervals. To get there, I'd suggest looking at the following metrics w...
3992 Views
Gorgias Chief Marketing Officer • 6y
Ultimately you’re working to drive revenue (in one way or another), which comes from feature awareness and/or usage.Revenue is a lagging indicator so your launch plan sho...
2196 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 4y
One of, if not THE most direct indicator of a strong product marketing output is product adoption. If PMM’s high-level responsibility is to translate product features int...
1199 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
This depends if you're a product marketer vs industry marketer but Ill try to answer both. Product marketers need to care a lot about product adoption. That is the bigges...
514 Views
BrainKraft Founder • 8y
I measure the same regardless of the type of delivery. Customer Life Time Value, Close Rate, Pipeline Growth, and Average Length of a Buying Decision are example metrics.
698 Views
Product Marketing Consultant | Ex-PMM, PM and PMO | Formerly Bloomfire, Rev Worlwide (Netspend), HP • 2y
The answer is, as always, it depends :)Is the PMM the owner of the launches at the company?If yes, their KPIs can be process related; i.e. snags in as well as successes (...
282 Views
Related Questions
How do you determine your launch success metrics? What kind of tools do you use to track them?How would you set goals and marketing budget for the first product launch of a product-led growth, B2B SaaS company coming out of stealth when you were the first marketer?How do you track the success of your products post-launch?What are the best metrics to showcase success from a launch?How do you measure the success of feature releases and how do you influence the product roadmap that leads to new releases?What are some best practices for a successful product launch targeting a B2B audience? What about B2C?