Vanessa Thompson
Senior Director, Product Marketing at Twilio

This is a tough one because every PMM at every company operates differently.
If there are things that you are personally responsible for delivering, then measure those things first. Blog post views and/or Sign-ups are two key ones. Some other ancillary ones you can measure are PR coverage, and pipeline generated.

Victoria J. Chin
Head of Product Marketing, Growth and Scale at Asana
In my experiences, PMM is an inherently cross-functional role, so it’s common to have shared metrics with marketing channel owners (awareness or leads), product teams (adoption or revenue), or sales (pipeline or revenue). Also, metrics vary significantly based on your product, audience, and busin...more
Manav Khurana
GM & SVP Product Growth at New Relic
Ultimately, it's about product adoption measured by MAU and product revenue over different time intervals.    To get there, I'd suggest looking at the following metrics with your marketing team: - Unique visitors to your product page (on the marketing site and in your product) day of launch an...more
Emily Ritter
VP of Marketing at Mode
Ultimately you’re working to drive revenue (in one way or another), which comes from feature awareness and/or usage. Revenue is a lagging indicator so your launch plan should include metrics that can ladder up to revenue and be measured in a more immediate time frame. * Some measure of awarene...more
April Rassa
Vice President of Product Marketing at HackerOne
One of, if not THE most direct indicator of a strong product marketing output is product adoption. If PMM’s high-level responsibility is to translate product features into customer value points, measuring the onboarding and usage rates of your products is a critical litmus test for any product ma...more
Dave Daniels
Founder at BrainKraft

I measure the same regardless of the type of delivery. Customer Life Time Value, Close Rate, Pipeline Growth, and Average Length of a Buying Decision are example metrics.