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All related (89)
Vanessa Thompson
Senior Director, Product Marketing at Twilio April 22
This is a tough one because every PMM at every company operates differently. If there are things that you are personally responsible for delivering, then measure those things first. Blog post views an
Victoria J. Chin
Chief of Staff, Product at Asana April 29
In my experiences, PMM is an inherently cross-functional role, so it’s common to have shared metrics with marketing channel owners (awareness or leads), product teams (adoption or revenue), or sales (
Emily Ritter
VP of Marketing at Mode Analytics August 7
Ultimately you’re working to drive revenue (in one way or another), which comes from feature awareness and/or usage.Revenue is a lagging indicator so your launch plan should include metrics that can l
Manav Khurana
Observability Product GM at New Relic October 11
Ultimately, it's about product adoption measured by MAU and product revenue over different time intervals.    To get there, I'd suggest looking at the following metrics with your marketing team: - Uni
April Rassa
Product Marketing at Cohere | Formerly Adobe, Box, GoogleJanuary 19
One of, if not THE most direct indicator of a strong product marketing output is product adoption. If PMM’s high-level responsibility is to translate product features into customer value points, measu
Sina Falaki
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly ProcoreJune 23
This depends if you're a product marketer vs industry marketer but Ill try to answer both. Product marketers need to care a lot about product adoption. That is the biggest driver for any sort of KPI.
Dave Daniels
Founder at BrainKraft April 3
I measure the same regardless of the type of delivery. Customer Life Time Value, Close Rate, Pipeline Growth, and Average Length of a Buying Decision are example metrics.