Uber B2B Products | Formerly Matterport, Box, McKinsey • August 31
0 -1 product development refers to building a new product or service line from scratch (0) to bringing its first iteration into the hands of customers and users (1) The first step to develop a 0-1 product is to deeply understand the market need. I look at this from the buyer perspective, the end user perspective, and the competitive landscape perspective. Unless you understand, what's needed, what exists, what's missing, and what will differentiate your solution and validate your need to exist, you cannot begin the next phase, which is product definition.
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Realtor.com Sr. Director, Product Operations • February 23
This is such a new field I think we are all still trying to figure it out together. However ... * Product Ops should be a feeder role into other product roles like Product Manager. There are so many barriers to entry into PM roles, If done right Product Ops can be a great bridge into Associate PMs. Product ops can help people develop the right mindset, learn through observation, apply product thinking (e.g., forming and testing hypotheses based on data) to Product Ops work, and show off their potential to hiring managers * I personally want to hire mid/senior Product Ops people who have been a Product Manager, Product Designer, etc. role before. This is because if you don’t know the work, pain, joy, methodologies of the roles you are helping to scale, then there is going to be a steep learning curve. I see Product Ops as a great way to pivot your career where you have a Product Mindset, but you want to use that in a different way with different customers. * Your company should support dual track career ladders where your contribution can scale with your compensation. This means you can have Principal level roles as well as leadership roles for Product Ops. An inconvenient truth is that there are a lot more individual contributor roles out there today than there are people leadership ones. * Another aspect here is that Product Ops shouldn’t be seen as a one-way door. If you are really great and loving the ops part, you could parley those skills in to other ops roles in the company. If you love the product part you could always go back to a PM role (if you came from one), or if your manager is really focused on developing you into a PM (or other product role) then you could go that route.
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Figma Group Product Manager, Production Experience • December 22
There's a lot written about basic PM competencies (https://a16z.com/2012/06/15/good-product-managerbad-product-manager/), and for any PM on my team, they should be able to do all these things you'd expect from a PM (write specs, understand the customer, communicate upwards and outwards, GSD). I'll focus my answer on a few attributes that I think are really "make-or-break" for me: * Good communication skills, both written and verbal, are an absolute must-have for any PM on my team. Whether it's through writing specs, influencing stakeholders, or pitching product ideas, PMs have to be able to communicate effectively across mediums (written, verbal), forums (large groups vs. small groups vs 1:1) and audiences (to developers, marketers, sales, executives). In particular, they need to be able to tell good stories (e.g.,, can they get their team inspired about an idea?), structure their communication effectively (e.g., can break down ambiguous problems using a framework?) and make technical concepts easy to understand for non-technical folks (e.g., can they explain how routers work to someone without a CS background?) * Great PMs "own" the problem. They're not afraid the step outside the boundaries of their function to do what it takes to get the product out the door. They rarely ever use phrases like "that's not my job" or "this was the designer/developers responsibility". Their strong sense of ownership of the problem leads them to passionately debate about the right solution, speak truth to power when necessary, but also be open to other points of view (because it's not about "them", it's about solving the problem).
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Ultimately Product Management is about people. I do approach stakeholders differently, but it’s based on who they are, rather their role. Some stakeholders like to be consulted ahead of time, some prefer being briefed in bigger forums where they can gauge the reactions of others. Some like structured approaches, others react to the anecdotal evidence. Some may have specific trigger points on specific topics. Part of my role is to understand those differences and be able to navigate through them.
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Cisco Director of Product Management • December 20
Of course they do! It's always a balance between those two sides. Mixing personal contributions with coaching other product managers can create tension if you’re not mindful. Setting clear boundaries around your schedule, defining what success looks like for both you and your team, and communicating these goals openly helps manage these two aspects. Things to Think About 1. Dedicated Coaching Time: I try and dedicate time each week to ensure my team is getting what they need and that I am providing them the opportunities to grow and gain exposure (to new skills, new teams, etc). If the team feels disconnected from their leadership, it's difficult to motivate them and keep them moving forward. 2. Defining Ownership: Whenever possible, I clarify what parts of the product I’m responsible for and what the team needs to own. When PMs clearly know what’s theirs to drive, it reduces the urge for me to dive in and micromanage. We play to our strengths, which allows me to contribute where I add unique value (eg: shaping high-level strategy or unblocking critical issues) while allowing each team member to do the same in their areas. 3. Regular Reflection: Every week and month, I reflect on where I’ve been spending my time. Did I neglect my direct product work because I was too hands-on with the team? Then I need to adjust next week. It's a constant balancing act. As I said, I work to carve out space, define ownership and teach PMs to solve problems independently, All of these ensure that your individual contributions and coaching efforts reinforce each other rather than work against each other. Over time, your team grows, and you free yourself to have a broader, more strategic impact.
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Atlassian Group Product Manager, Trello Enterprise • December 20
PM work life is a firehose of Slack/Teams message, customer emails, meeting requests and deadlines. Here is what I find helpful to make sense of the chaos and stay on top of the key things. * Capture, Organize, Get Shit Done. Resist the urge to jump on every message or email the same moment - you may find yourself exhausted while still behind on your goals. Instead, find a tool which lets you to quickly “capture” a thing which require your attention - and move on. Organize these to-dos thoughtfully - later, when you have time: what need to be done now, today, later this week? Some people find Eisenhower matrix framework helpful, though it may require much discipline and self-training to apply it to every day situations. My personal go-to solution for capturing and organizing PM to-dos is Trello. * Meetings. Look at your calendar and brutally question it. Which meetings you don’t have to be in? Which ones you’d be fine just reading a summary after? Sometimes you’ll have to say “no” to get your work done, even if it slightly annoys someone. * Async collaboration. A great way to reduce meetings load for me is Atlassian Loom: record a short video clip and share with your collaborators, let them responds or even with another video clip, async, at the time which works best for everyone! * Focus time. Every week you likely have a Big Rock - a bit of work which isn’t immediately urgent, yet have an outsize importance and require significant focus time to accomplish. * Plan your week. Apply everything above to your Friday routine - plan your next week ahead. Meetings you’ll decline? Focus time you’ll block on your calendar - to accomplish most important tasks? 3 things (maximum) you are looking to accomplish next week? * Plan your energy, not time. Lastly, recognize when you are at the peak of your productivity - late afternoon? mid-day? morning? Do your best to allocate this time to the most important things you are looking to accomplish. You are most productive on Fridays? Make it a no-meeting day to finish up that blog or product spec!
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The Knot Worldwide Senior Director of Product | Formerly Trello (Atlassian) • February 3
FIRST OFF, TAKE A DEEP BREATH AND REMEMBER, CRUSHING THOSE OKRS IS GOING TO TAKE TIME AND EFFORT. NEXT, SET CLEAR GOALS FOR EACH MILESTONE AND BUILD A PLAN AROUND IT. JUST LIKE YOU WOULD WHEN DEFINING A PROJECT, IDENTIFY SUCCESS METRICS FOR YOURSELF AND CREATE A PLAN. HERE’S AN EXAMPLE: First 30 days: Learning and Absorbing * Establish good working relationships with stakeholders: the key to being effective is having open lines of communication with your coworkers. Take the time to get to know them and learn from their experience. * Immerse yourself in data: learn where to find pertinent information, which dashboard to follow and how to query data on your own (or work with a data scientist). * Familiarize yourself with your product’s users, their needs, pain points and Jobs to be Done (JTBD). * Spend time doing competitive analysis to better understand the product landscape. * Integrate into the team’s current work and process and identify ways in which you could be helpful. 30-60: Ownership and Leadership * Assume responsibility for a project: work with your team to define the project’s scope and add requirements. * Define success metrics for the project and work with your engineers and data scientists to ensure impact can be measured and tracked. * Identify cross-functional dependencies and reach out to relevant teams. * Give a demo and solicit early feedback. Continue to do so throughout the project. * Report on the project’s progress and impact to keep everyone involved and interested. Speak clearly about the business impact and how the project ladders up to the company’s goals. 60-90: Strategy and Vision * Leverage your understanding of the business and its users to craft a vision and strategy. * Translate the above into an actionable roadmap and work with your team to define success metrics for each. * Run brainstorming sessions with your team regularly to generate ideas and prioritize them. * Evangelize: this is where your storytelling skills will come into play—make your team’s mission known, its projects familiar and its rationale clear to everyone. Write posts, speak at company meetings and bring feedback back to your team. * Become an expert: be the go-to person for your focus area.
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Upwork VP Product and GM • April 28
1. Ability to communicate well - Someone told me early in my career: The single most important PM skill he looks for when hiring a PM is communication. Communication is really a proxy for building trust, driving alignment, having healthy debates when there’s conflict and committing to a path forward. That’s all under the hood of good communication, and is instrumental in driving product teams forward. 2. Data driven mindset - relevant to qual as much as to quant. Ask yourself and teams the right questions. Become familiar with qualitative research tools, understand what your dashboards need to look like, and get your dashboards in place. Be empowered to make data-driven decisions. 3. Ruthlessly prioritize - every day you have more you want to do than you will have time to do it. That’s just the reality. Every human has 24 hours, and one can’t change that. Make sure you prioritize your team and the team's time and resources.
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Udemy Director of Product Management, Consumer Marketplace • August 26
Great question! The move from Senior PM to Director level and above is a challenging one. In general, the change really involves the transition from product management to product leadership. You are typically going from managing one team at a high level with one roadmap and no direct reports to a role managing multiple teams at a high level with multiple roadmaps and direct reports AND driving an effective vision & strategy for your portfolio that brings those elements together AND provide tools and conditions for the whole org to get better at being PMs. Whew! Given the changes in responsibilities, you’re likely going to have to evolve into performing at the Director level so you can set your” opportunity table” for a Director opportunity. Given where the Senior PM level usually sits, here are probably the kinds of skills and experiences you’ll need to try to acquire: 1. Learn how to manage and mentor people. Does your company hire interns? Manage one or more of them! Does your company hire new people that need mentors? Become a mentor! Manage people volunteering somewhere! There’s lots of ways to get skills and experience here, great books too (Leaders Eat Last by Simon Sinek I highly recommend.) But in general the best teacher for managing people is experience. 2. Learn how to build product strategies at the portfolio level. If you’ve gotten to the Senior PM level, you probably know how to develop a strategy for your product or feature. But doing this as a portfolio level is different. It requires thinking longer term about multiple teams with multiple strategies & roadmaps. The best way to learn this skill is to take on the responsibility of doing this or sharing it with your boss or higher-ups. This is a stretch to do in the beginning, but the more you do it the better you get at it. Some good practice is also crafting strategies for products you like or companies you admire. See how many of them come true and how right or wrong you were. Learn, rinse and repeat. I also recommend Good Strategy, Bad Strategy by Richard Rummelt. Amazing book on this topic. 3. Help your fellow PMs in the org level up via skills like org design, policy design, tooling upgrades, etc. Basically practice the art of leveling up a team by creating an environment for PMs to level up and do great work. Think about your own experience doing your best work. What kinds of tools, policies and cultural norms were in place that really helped you level up? Now think of ways you can get from where you are today to that ideal. What tools do you need? What policies need to change? How does the culture need to change? From here, learn how to drive the highest priority items. You don’t need to be a Director for this, you can pursue it by speaking up in feedback forums on these topics, work with your peers or managers to make things happen, etc. If someone was taking initiative here, you can bet managers will be considering them for leadership spots. That’s the high level summary! The opportunity actually presenting itself requires being at a company where there is a need for someone at that level, which requires a bit of luck and timing. So all places aren’t going to be best fits for you, and you should assess that on your own as well. As for types of tracks, PM leadership skills are pretty transferrable. Director, Senior Director and VP are more traditional paths. But I’ve seen old bosses and colleagues go lots of different ways. Something I hear a lot is that the PM role prepares you for being a start-up CEO. Have certainly seen that happen! An old boss is CEO now. But I’ve also seen lots of people end up in Marketing, Design, Engineering, Strategy…there’s no one set path!
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Amazon Head of Driver Products, Amazon Relay • May 31
This is definitely a popular topic of discussion amongst PMs, and probably a heated one at times. This is a good post that covers the most common including RICE, KANO and story-maps. https://roadmunk.com/guides/product-prioritization-techniques-product-managers/ Personally, I'm less dogmatic about the specific methodology than the discipline in using some framework, even it's as basic as attaching value-to-effort. Most seasoned PMs will concede that they always have to make tweaks or compromises to a standard framework to suit their team or company. So, I would not suggest looking for the best one, but one that works best for your team. Attaching Value-to-Effort, or using story-points are always a great place to start. The Kano model or MosCow model are similar and allow for a more nuanced approach that lets you distinguish between must-haves and nice-to-haves, and help you calibrate how much to invest in back-end scaling which may not be as noticable. But always take into account what stage of evolution your product is in, and the extent of data that have to make prioritiation decisions. Your approach is necessarily diffrerent when launching a new product vs evolving one that is several generations old.
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