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How do you structure a Voice of Customer program and ensure closed-loop feedback with Product and customers?

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  1. Rox Fitzmaurice
    Rox Fitzmaurice

    Jellyfish Director of Customer Success • 5mo

    First, determine what your signals are going to be. The most obvious choice would be direct customer feedback—specifically, customer verbatim from CSM calls. Feedback could range from "we really need to be able to do X, and if not, we won’t renew," to "I like how easy it is to do Y; my managers appreciate it, too." There are powerful tools available today that allow you to search for and compile feedback from call transcripts so you can send them directly to your product team. Support tickets ar ...Read More

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