Sharebird
Sign Up / Sign In

For demand generation interviews, what are helpful resources you'd recommend and types of questions to prepare for from both hiring managers and cross-functional partners?

Answer
3 Answers
Demand Generation Interviews
  1. Laura Lewis
    Laura Lewis

    Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 3y

    I find interviews to be the most successful as a hiring manager when I prep the questions I want to ask in advance. For a 30-minute interview, I'll have 6 or 7 questions ready to go. These questions are a mix of situational questions "Tell me about a time when..." and more general questions around the person's goals, strengths and weaknesses, and achievements. I'll also ensure that any cross-functional partners in the process have a good understanding of the seniority of the ideal candidate we a ...Read More

    1,752 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    The key to this question is to review a variety of resources from different perspectives to form your own viewpoint. Based on my experience, this method has proven to be the most effective for me. Here are three resources that include several interview questions for inspiration: 100 Demand Generation Interview Questions for You What Does a Demand Generation Manager Do? (And How to Become One) 31 Must-Ask Interview Questions for Marketing Jobs Also, I challenge you to think outside of the box of ...Read More

    1,275 Views
  3. Tamara Niesen
    Tamara Niesen

    WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 5mo

    I don’t spend much time testing tactics. I care far more about how someone understands the role of demand gen in the broader GTM system. Candidates should be ready to talk about measurement in imperfect environments, how they tell the story of impact when attribution is messy, and how their work helps close deals, not just generate leads. For cross-functional partners, be prepared to share how your work helps them achieve their goals...how can you be a great partner to them/their team? Folks cou ...Read More

    369 Views

Related Ask Me Anything Sessions

Tamara Niesen

WooCommerce CMO, Tamara Niesen on Demand Generation Interviews

December 16 @ 9:00AM PT

View Answers
Adam Kaiser

6sense VP, Brand & Growth Marketing, Adam Kaiser on Demand Generation Interviews

November 13 @ 10:00AM PT

View Answers
Kanchan Belavadi

Snowflake Head of GCC Marketing, Kanchan Belavadi on Demand Generation Interviews

November 13 @ 9:00AM PT

View Answers
See All Upcoming AMA's

Top Demand Generation Mentors