Question Page

For demand generation interviews, what are helpful resources you'd recommend and types of questions to prepare for from both hiring managers and cross-functional partners?

Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadNovember 24

The key to this question is to review a variety of resources from different perspectives to form your own viewpoint. Based on my experience, this method has proven to be the most effective for me.

Here are three resources that include several interview questions for inspiration:

Also, I challenge you to think outside of the box of the standard interview questions. While you should be familiar with these types of questions, try to expand your curiosity further. Identify ways to express how you can deliver value and questions to get to the core of the information that matters to you to make an informed decision.

796 Views
Laura Lewis
Laura Lewis
Addigy Director | Head of MarketingApril 7

I find interviews to be the most successful as a hiring manager when I prep the questions I want to ask in advance. For a 30-minute interview, I'll have 6 or 7 questions ready to go. These questions are a mix of situational questions "Tell me about a time when..." and more general questions around the person's goals, strengths and weaknesses, and achievements.

I'll also ensure that any cross-functional partners in the process have a good understanding of the seniority of the ideal candidate we are expecting and what to focus on for their interview time. For example, a sales interviewer can focus on sales collaboration and partnership, while a marketing operations interviewer can focus on skills around analyzing data.

If I'm ever blanking on good questions, a quick google search and perusing a few blogs usually gets the ideas flowing.

672 Views
Top Demand Generation Mentors
Matt Hummel
Matt Hummel
Pipeline360 Vice President of Marketing
Micha Hershman
Micha Hershman
JumpCloud Chief Marketing Officer
Keara Cho
Keara Cho
Salesforce Sr. Director, Field Marketing
Krista Muir
Krista Muir
Snowflake Senior Manager, Streamlit Developer Marketing
Sheena Sharma
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
Joann Guo
Joann Guo
Spotify Associate Director, Growth Marketing
Mindy Servello
Mindy Servello
Calendly Head of Demand Generation
Kanchan Belavadi
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Laura Lewis
Laura Lewis
Addigy Director | Head of Marketing
Sruthi Kumar
Sruthi Kumar
Notion Account-Based Marketing