What are some of the most common red flags you've come across either on a candidate's resume or initial interview that you'd advise future demand generation managers to avoid?

Question

Matt Henderson · Accepted Answer

Here are some red flags for hiring for SEO/Paid in particular:Any highlights of percentages that the individual improved in their organic or paid channels that is suspici...

Erika Barbosa · Answer

Some of the most common red flags I’ve encountered were around speaking to information on your resume and lack of attention to detail. Here are some examples: Placeholde...

Andrew Racine · Answer

The biggest red flag that I see time and time again from demand gen folks, as well as marketers in general, is the clear absence of results they've owned or driven throug...

Kanchan Belavadi · Answer

Metrics: Focusing only on top of the funnel metrics, website visits, page views, asset download etc. without showing how they move down the funnel is a red flag.Volume an...

Tamara Niesen · Answer

Vagueness is the biggest one. If someone “owned everything” but can’t explain tradeoffs, baselines, or outcomes, that’s a problem.Blame-shifting is another. E.g. pointing...