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Have you implemented any AI or machine learning tools in your demand generation processes, and if so, what impact have they had?

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1 Answers
  1. Mike Braund
    Mike Braund

    Komodo Health VP Revenue Marketing • 7mo

    AI is getting sprinkled in a lot of places now, so we definitely have use cases in action. AI email for outbounding is a focus area right now. We've had moderate success, but the features are progressing quickly and think it's worth continued work to scale out our teams from getting into discovery calls to driving registrations, and inbound follow up. Our web chat client is an AI agent trained on the Iterable brand, and knows how to identify target accounts to engage in conversations. This is ve ...Read More

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