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How do you align internal Stakeholders?

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4 Answers
  1. Kexin Chen
    Kexin Chen

    Harvey Vice President Marketing • 3y

    As a marketer, knowing your audience is critical. Internal stakeholders are no different. I view them as your internal audience. Generally, I will schedule an initial kick off call to learn their priorities, areas of concern/learnings if it is a run rate program, and their communication preferences. Getting specificity and clarity on the role they'd like to play the expectations they have on how they'll stay up to date on the project are critical to your and the project's success. I tend to over ...Read More

    1,583 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    Aligning internal stakeholders can be challenging, but also rewarding and necessary. When you think about career growth, this is one skill that will level you up. Why? It’s human nature to have opinions and perspectives that we hold strongly. Sometimes these opinions may not be the project driver or the subject matter expert. To meet business objectives, you’ll need to gain buy-in, alignment and ultimately respect from your stakeholders. How do you start building this alignment? It all starts wi ...Read More

    1,127 Views
  3. Katie Jane Parkes
    Katie Jane Parkes

    Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 2y

    I always do the following in every project: Meet with internal stakeholders individually to build relationships (if you don't have one) and provide context on your role, your role in the project, and what success looks like to you Also ask them the same questions to get the same answers for context Turn the problem/project/business opportunity into a project brief and share that in advance of an internal kickoff meeting for people to review on their own time This should include a RASCI and ackno ...Read More

    562 Views
  4. Kanchan Belavadi
    Kanchan Belavadi

    Snowflake Director Field Marketing - GCC, India • 2y

    • Understand your stakeholders.

    • Understand their goals, needs and priorities.

    • Understand their expectations from you/your team/function.

    • Figure out how the above aligns with your goals, needs and priorities.

    • Communicate very clearly and consistently on how you can help them meet their goals or overcome their challenges.

    • Start small and build from there.

    555 Views

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