What's a good way to approach decisions that other teams feel they should own vs. Demand Gen feels they should own?

I am fortunate to be a part of a journey where both the span and the scope of what a Demand generation team does have evolved over time. In my experience, the role of wha...

Always approach the discussion with an open mind to understand the “why” behind the ask. When people come to you asking about ownership it may be to create clarity, remov...

Start by establishing swimlanes with all key stakeholders and leaders, not just within Demand Gen. Map out the teams and define distinct areas of responsibility and roles...

A successful integrated marketing plan takes a village of marketers across a myriad of functions and specialties. When there are unclear swim lanes, I tend to like to add...

Great question. Like most everything, it starts with the business goal/program/project; what are we trying to get done? To avoid this question throughout the project or d...

I believe that the ownership of the decision should rest with the person or team with the most knowledge about the decision being made. As long as the decision that need...

Make a business case as to why the Demand Gen team should own the decision. This means making an argument based on the positive business impact or outcomes that will occu...

A good way to approach decisions that other teams feel they should own is to first start by opening up the lines of communication with transparency. The approach may be d...