Do you approach stakeholder management differently based on the team you're talking to? And if so, how?
6 Answers
Atlan VP, Growth • 3y
100%. A rule of thumb that has been helpful for me is that your organization's primary Go-to-market motion defines the primary and secondary stakeholders that you interac...
1686 Views
YouTube Marketing Lead for NFL Sunday Ticket on YouTube TV | Formerly Google Cloud • 1y
Yes 100%! Different teams have different priorities, pressures, and ways of communicating—so I definitely tailor my approach depending on who I'm working with.Here are so...
499 Views
Salesforce Senior Director of Field Marketing, Platform • 1y
I approach every discussion with every stakeholder from the perspective that we’re partners. We’re working towards the same goals and have respect for each other and our ...
469 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Stakeholder management should absolutely be approached differently based on the team you’re speaking with. The reason for this is that each stakeholder is going to have a...
433 Views
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 2y
Yes, definitely. Different teams will have varying context about creative work, so it's important to understand their working knowledge of your craft and how much you wil...
406 Views
Snowflake Head of GCC Marketing, India • 2y
Absolutely! Not only the team, but also the individual. Every team has its own goals and challenges and to work effectively with them, you need to first understand their ...
453 Views