Question Page

Do you approach stakeholder management differently based on the team you're talking to? And if so, how?

Abhishek GP
Atlan VP, Growth3y
100%. A rule of thumb that has been helpful for me is that your organization's primary Go-to-market motion defines the primary and secondary stakeholders that you interac...
...Read More
1686 Views
Pamela King
YouTube Marketing Lead for NFL Sunday Ticket on YouTube TV | Formerly Google Cloud1y
Yes 100%! Different teams have different priorities, pressures, and ways of communicating—so I definitely tailor my approach depending on who I'm working with.Here are so...
...Read More
499 Views
Sheridan Gaenger
Salesforce Senior Director of Field Marketing, Platform1y
I approach every discussion with every stakeholder from the perspective that we’re partners. We’re working towards the same goals and have respect for each other and our ...
...Read More
469 Views
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot3y
Stakeholder management should absolutely be approached differently based on the team you’re speaking with. The reason for this is that each stakeholder is going to have a...
...Read More
433 Views
Katie Jane Parkes
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify2y
Yes, definitely. Different teams will have varying context about creative work, so it's important to understand their working knowledge of your craft and how much you wil...
...Read More
406 Views
Kanchan Belavadi
Snowflake Head of GCC Marketing, India2y
Absolutely! Not only the team, but also the individual. Every team has its own goals and challenges and to work effectively with them, you need to first understand their ...
...Read More
453 Views