Atlassian Sr. Director: Lifecycle & CRM | Formerly Atlassian, Walmart, Popchips, PlayStation • 1mo
In my experience, this is probably two problems. The first is that PMM may not have visibility into what content actually performs by buying stage and customer intent. The second is that different channels have different format requirements that aren't always obvious from the outside. Demand gen's job is to close that gap - not just flag it. Map current content to each buying stage, identify what's missing, and bring that to PMM as a brief or as part of a planning session. In the past, my teams ...Read More
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