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How do you get PMM to sit in on enough sales calls that they stop writing messaging for the problem customers say they have versus the problem they're actually buying to solve?

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  1. Ami Denman
    Ami Denman

    Atlassian Sr. Director: Lifecycle & CRM | Formerly Atlassian, Walmart, Popchips, PlayStation • Jun 16


    Assuming you've been sitting in on sales calls, it can be as simple as setting up a meeting with the sales team and your PMM and facilitating the discussion. When I have done this in the past, it has always opened up conversations in a completely different way and it helps to have an additional voice reinforce what you know. With most things, make it as easy as possible for PMM to hear it directly so that what needs to change is clear.


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