Atlassian Sr. Director: Lifecycle & CRM | Formerly Atlassian, Walmart, Popchips, PlayStation • Jun 16
It can feel tricky or prickly depending on your approach. If you treat it like a joint optimization as opposed to a handoff problem, things will feel less tense and more like a shared problem that the data can help solve. I'd start with the assumption that positioning and ICP are never fully finished- they are iterative while being validated by data and real world feedback like performance data and customer conversions. If positioning is resonating but conversion is breaking down at the bottom, ...Read More
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