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How do you push back when PMM defines a launch as "awareness only" but you're on a pipeline number?

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  1. Ami Denman
    Ami Denman

    Atlassian Sr. Director: Lifecycle & CRM | Formerly Atlassian, Walmart, Popchips, PlayStation • Jun 16

    Usually when PMM is saying something is "awareness only", it's because there is either a miscommunication happening somewhere or it's a goal problem. In these situations, I suggest simply asking why they feel that way or what's driving their conclusion. I have found that most times, these conversations are really helpful in uncovering "the why" and also pointing you to the next appropriate person to speak to.

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