Atlassian Sr. Director: Lifecycle & CRM | Formerly Atlassian, Walmart, Popchips, PlayStation • Jun 16
Demand gen should be shaping positioning once it's in market via performance data. PMM's research tells you what the market thinks before they engage. Channel performance tells you what's actually resonating when messaging meets a real person at scale. Both inform positioning but at different stages. In practice, if something is consistently outperforming in paid or lifecycle, that's a signal worth bringing to PMM. Not as "your positioning is wrong" but as "here's what we're seeing and it might ...Read More
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