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If demand gen doesn't have a seat at the product launch planning table, how did you get one?

What was the forcing function?

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1 Answers
  1. Ami Denman
    Ami Denman

    Atlassian Sr. Director: Lifecycle & CRM | Formerly Atlassian, Walmart, Popchips, PlayStation • Jun 16

    It's stressful when you don't have a seat. I've learned, the best way to get a one is by showing up to early planning with a clear point of view on what you need, when you need it, and how it connects to the pipeline target. If you don't have a seat yet, start with your PMM. Come with a plan: what you need from them, what Creative needs to build, and what the timeline has to look like for campaigns to be ready at launch. Then show them how your plan will get the company to its target. Once you d ...Read More

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