Atlassian Sr. Director: Lifecycle & CRM | Formerly Atlassian, Walmart, Popchips, PlayStation • Jun 16
In practice, a healthy feedback loop is a two-way street with a regular cadence behind it. It can be its own meeting, but it can also live as a standing section in your weekly, bi-weekly, or monthly touchpoints, plus a regular campaign lookback that both teams contribute to. Demand gen owns bringing performance data: what's working in paid, what's converting in lifecycle, where things are stalling and why. PMM owns bringing their side: new research, customer conversation insights, anything they' ...Read More
379
Views
