What's one "best practice" you think Demand Gen teams around the world should STOP doing in 2026?
Tried-and-true strategies are dying every day with a quickly evolving acquisition landscape. What's the next tactic/channel/program/behavior/or strategy everyone is still doing and should be put to rest?
1 Answer
8x8 Vice President, Global Demand Generation • 3mo
Demand generation teams must stop treating MQL volume as the only proxy for success. The obsession with hitting arbitrary lead targets has trained organizations to optimi...
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