Atlassian Sr. Director: Lifecycle & CRM | Formerly Atlassian, Walmart, Popchips, PlayStation • Jun 16
Lead with the win, not the gap. If something outperformed, that's good news for everyone: the product, the campaign, the business. Remembering this and coming at the situation this way changes the whole dynamic. In practice, I'd bring the data in the context of the feedback loop, not as a standalone finding. Here's what we tested, here's what performed, here's what it might mean for how we're messaging to this segment. Then ask PMM what they think. I find that when you ask for their interpretati ...Read More
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