Question Page

How do you use lessons learned from previous campaigns to inform future strategies?

Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot2y
I highly recommend building rituals around campaign briefs, kickoff meetings, project check-ins, and retrospectives. Essentially, you'll want to consistently convey what ...
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Sheena Sharma
JumpCloud Vice President, Revenue Marketing2y
I have a three-pronged strategy that works pretty well: And that's the concept of (1) quarterly plans, (2) documented strategic briefs for every campaign and (3) quarterl...
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595 Views