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How do you use lessons learned from previous campaigns to inform future strategies?

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2 Answers
  1. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y

    I highly recommend building rituals around campaign briefs, kickoff meetings, project check-ins, and retrospectives. Essentially, you'll want to consistently convey what is working and what isn't working on a regular cadence. This not only helps inform future strategies but also aids in developing organizational alignment and creating an effective feedback loop. It's also important to document these feedback loops for future use and to disseminate performance across the broader team. Separately ...Read More

    1,480 Views
  2. Sheena Sharma
    Sheena Sharma

    JumpCloud Vice President, Revenue Marketing • 2y

    I have a three-pronged strategy that works pretty well: And that's the concept of (1) quarterly plans, (2) documented strategic briefs for every campaign and (3) quarterly retrospectives. I love the concept of quarterly retrospectives, where you revisit your strategy (which should always be clearly documented), and reflect on the performance of your campaign. You should include both quantitative results, as well as collecting qualitative feedback from internal stakeholders, as well as bringing i ...Read More

    596 Views

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