Platform Product Management

2 Answers
Katherine Man
Katherine Man
HubSpot Group Product Manager, CRM PlatformMay 3
I’ve held roles as both platform and non-platform product managers and I’d say being a platform product manager is definitely the most challenging but rewarding. The most challenging part is your solutions are more abstract and less obvious. Instead of building solutions directly for customers, y......Read More
3897 Views
2 Answers
Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 28
It really depends on the phase of your product definition/execution, but at a high level, you spend ~30% of your time working with customers, ~20% of your time in market research, compete analysis, drafting vision/strategy, ~20% of your time working with Engineering teams on execution and rest of......Read More
1448 Views
4 Answers
Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 29
Impact is typically measured by customer and business value that product/project brings in. First step is to understand customer scenarios/workflows and associated pain-points and needs. Combine that with business opportunity of that investment, also having a close eye on the market and compete l......Read More
1075 Views
4 Answers
Katherine Man
Katherine Man
HubSpot Group Product Manager, CRM PlatformMay 3
It’s true that platform teams serve many different types of users. I like to define the platform mission as “building tools for customers, developers, and internal teams to extend the product in a self-service way.” While you do need to understand different personas, at the end of the day, all of......Read More
1950 Views
3 Answers
Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 28

Assuming ICP stands for Ideal Customer Profile, you need to have a clear understanding of the persona you are targeting with your platform. For that persona, you could target different profiles of companies - enterprise, SMB or small shops, depending on your business goals.

1042 Views
6 Answers
Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 28
If you are referring to individual products using capabilities from broader platform, I would categorize those products are target customer scenarios that the platform enables. As you come up with the roadmap for your platform, you need to work closely with all those scenario owners / customers a......Read More
1192 Views
2 Answers
Anton Kravchenko
Anton Kravchenko
Carta Sr. Director of Product ManagementNovember 28
The short answer is that I talk to customers a lot. Going one level deeper, I like to source customer feedback through the following channels: 1. User Interviews (Weekly) - I ensure to schedule at least 2-3 interviews per week with internal or external customers. During these meetings,......Read More
999 Views
4 Answers
Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 29
From metrics perspective, it's no different from standard product metrics. I've seen many different metrics frameworks being used, all of which essentially boil down to these 4 metric categories: 1. Operational metrics: Is the product functioning as expected? Success rates, Latency etc. 2. Usag......Read More
1211 Views
1 Answer
Ashka Vakil
Ashka Vakil
strongDM Sr. Director, Product ManagementDecember 13
Given platform product managers are not directly building an application or a tool or a solution for a single use case, the most challenging aspect of being a platform product manager is multiple stakeholder management. This multiple-stakeholder management requires platform PMs to have certain......Read More
883 Views
2 Answers
Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)September 29
As a Product Manager, you are responsible for: 1. Defining product vision/strategy/roadmap based on deep understand of customers, business and competitive landscape 2. Working with various cross-functional stakeholders and partners to execute on your roadmap and ship product/features 3. Establ......Read More
1172 Views