Communities
Sign Up / Sign In
TAGS
All
AI Product Management
Building 0-1 Products
Building a Product Management Team
Consumer Product Management
Developer Product Management
Enterprise Product Management
Establishing Product Management
Growth Product Management
Influencing the C-Suite
Managing Mature Products
Marketplace Product Management
Network Effects Product Management
Outbound Product Management
Personas
Platform Product Management
Product Analytics
Product Development Process
Product Differentiation
Product Experimentation
Product Innovation
Product Management 30/60/90 Day Plan
Product Management Career Path
Product Management Interviews
Product Management KPI's
Product Management Skills
Product Management vs Product Marketing
Product Operations
Product Roadmap & Prioritization
Product Strategy
Product Vision
Roadmap Buy-in
SMB Product Management
Stakeholder Management
Technical Product Management
User Interviews
Platform Product Management
2 Answers
Anton Kravchenko
Carta Sr. Director of Product Management • November 29
The short answer is that I talk to customers a lot. Going one level deeper, I like to source customer feedback through the following channels: 1. User Interviews (Weekly) - I ensure to schedule at least 2-3 interviews per week with internal or external customers. During these meetings,......Read More
813 Views
5 Answers
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT) • September 29
If you are referring to individual products using capabilities from broader platform, I would categorize those products are target customer scenarios that the platform enables. As you come up with the roadmap for your platform, you need to work closely with all those scenario owners / customers a......Read More
1123 Views
3 Answers
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT) • September 30
Impact is typically measured by customer and business value that product/project brings in. First step is to understand customer scenarios/workflows and associated pain-points and needs. Combine that with business opportunity of that investment, also having a close eye on the market and compete l......Read More
1007 Views
4 Answers
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT) • September 30
From metrics perspective, it's no different from standard product metrics. I've seen many different metrics frameworks being used, all of which essentially boil down to these 4 metric categories: 1. Operational metrics: Is the product functioning as expected? Success rates, Latency etc. 2. Usag......Read More
1101 Views
3 Answers
Katherine Man
HubSpot Group Product Manager, CRM Platform • May 4
It’s true that platform teams serve many different types of users. I like to define the platform mission as “building tools for customers, developers, and internal teams to extend the product in a self-service way.” While you do need to understand different personas, at the end of the day, all of......Read More
1879 Views
1 Answer
Ashka Vakil
strongDM Sr. Director, Product Management • December 14
Given platform product managers are not directly building an application or a tool or a solution for a single use case, the most challenging aspect of being a platform product manager is multiple stakeholder management. This multiple-stakeholder management requires platform PMs to have certain......Read More
815 Views
2 Answers
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT) • September 30
As a Product Manager, you are responsible for: 1. Defining product vision/strategy/roadmap based on deep understand of customers, business and competitive landscape 2. Working with various cross-functional stakeholders and partners to execute on your roadmap and ship product/features 3. Establ......Read More
1107 Views
2 Answers
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT) • September 30
As a Product Manager, you are responsible for: 1. Defining product vision/strategy/roadmap based on deep understand of customers, business and competitive landscape 2. Working with various cross-functional stakeholders and partners to execute on your roadmap and ship product/features 3. Establ......Read More
1148 Views
1 Answer
Anton Kravchenko
Carta Sr. Director of Product Management • November 29
Build vs buy is a common PM dilemma. As for my own challenges, a couple of examples come to mind: 1. Support & reliability - at Carta, we use Mandrill as our email service provider (ESP). The service was brought in a long time ago and, over the years, became an unsupported offering from......Read More
640 Views
2 Answers
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT) • September 29
Assuming ICP stands for Ideal Customer Profile, you need to have a clear understanding of the persona you are targeting with your platform. For that persona, you could target different profiles of companies - enterprise, SMB or small shops, depending on your business goals.
971 Views