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From a platform perspective, how do you identify ICPs? Are you focused on a cluster or individual ICP?

Deepak Mukunthu
Salesforce Senior Director of Product, Agentforce AI Platform3y
Assuming ICP stands for Ideal Customer Profile, you need to have a clear understanding of the persona you are targeting with your platform. For that persona, you could ta...
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Pavan Kumar
Gainsight Director, Product Management | Formerly Cisco1y
Identifying Ideal Customer Profiles (ICPs) from a platform perspective involves understanding the unique needs and characteristics of customers who derive the most value ...
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754 Views
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple2y
Whether I focus on a cluster of ICPs or individual ICPs usually depends on (I) time constraints and (II) 0-1 vs 1-N product motion. Usually, when I pitch a new idea to my...
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