How do you break down responsibilities and KPIs for product launches between product management and product marketing?
6 Answers
Infoblox SVP Product Management, Networking • 6mo
Product management owns the what and why, defining the feature set, prioritization, and fundamental value proposition. Product marketing owns the how and to whom, specify...
789 Views
Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
If you are lucky enough to have a PMM partner, then I would create a very transparent RACI chart which showcases who is: R - responsible A - accountable C - consulted I -...
1267 Views
TikTok Head of Product, AI-powered Automated Services | Formerly Airbnb, Microsoft, Salesforce, Box • 6mo
I love this question. Roles often overlap and vary by company, so I’ll speak from my experience. Product Managers (PMs) own the product vision, strategy, roadmap, featur...
615 Views
Salesforce Senior Director of Product, Agentforce AI Platform • 6mo
In a successful product launch, Product Management (PM) and Product Marketing (PMM) own complementary halves of the same story — PM focuses on what and why, PMM on how an...
634 Views
Gainsight Director, Product Management • 2y
Product Management is responsible for Product strategy but that needs to align to the Product market fit which is defined by the GTM strategy that is defined by Product ...
415 Views
Flexera Chief Product Officer | Formerly Rackspace, Dell • 3y
When it comes to product launch, I make Product Marketing responsible for KPIs related to enabling Sales, Marketing, and Customer Success. Proroduct Management is then re...
420 Views
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