Salesforce Senior Director of Product Management • Wed
I try to answer one question: if we removed the AI, would anyone care? Is this making the JTBD faster, better or cheaper?
A few checks I use:
- The problem is painful even without AI in the sentence.
- I can write a clear before/after workflow and see steps truly disappearing.
- I can attach it to 1–2 core metrics and a timeframe, not vanity “engagement.”
- A simpler non‑AI solution wouldn’t get me 80% of the value.
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