Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 6mo
I believe the era of "growth hacking" (one-off tricks to spike numbers) is dead (or dying). The current trend is Systematization. Teams are moving toward building "permanent infrastructure"—data pipelines and continuous learning loops—rather than running isolated tests and seeking quick wins. Additionally, the binary wall between Sales-Led and Product-Led is collapsing into Hybrid Growth. We are seeing a massive trend in experiments that blend these motions: using product usage data to signal sa ...Read More
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