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What is your strategy for competing against more established competitors in the market?

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2 Answers
  1. Subu Baskaran
    Subu Baskaran

    Splunk Director of Product Management • 6mo

    The strategy really depends on where you are in the journey. Competing with established players looks very different for a startup versus a scaled company. For startups, it’s challenging to go head-to-head with an entrenched competitor unless you’re offering something uniquely differentiated. The most effective path is often to: Identify a beachhead customer with an acute pain point. Co-develop an MVP that solves that problem exceptionally well. Iterate rapidly while staying true to the long-ter ...Read More

    1,653 Views
  2. Shahid Hussain
    Shahid Hussain

    Google Group Product Manager, Android • 3mo

    Either out-perform for a smaller segment of the market, or wait for the competitor to fail. If the established competitor is serving a broad set of users or customers, it’s likely that the product isn’t a perfect fit for everyone. There’s lots of complexities here — can the product be customized by users? Is it so dominant that users are just used to it, or it defines the standards in this space? But, if there’s a gap that looks tricky for them, identify it and do a better job serving them. If y ...Read More

    921 Views

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