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What new skills will product marketers need to succeed in an AI-powered marketing landscape? (e.g., Data analysis, understanding AI capabilities and limitations)

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2 Answers

AI Product Management

Jarred Keneally

PayPal Senior Director of Product Management AI Platform • 7mo

The skills that matter aren't new—they're amplified. AI doesn't change what you need to be good at; it changes how much those fundamentals matter.What becomes critical: Prompt engineering as a core skill: Your ability to extract value from AI tools directly impacts output quality. This isn't optional anymore. Data literacy: Understanding what signals matter, how to structure inputs, and how to interpret AI-generated insights. Strategic judgment: AI accelerates execution, which means bad strategy ...Read More

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Tanu Mutreja

Salesforce Senior Director, Product Management | Formerly Microsoft, AWS, Salesforce, New Relic, Sun Microsystems, Netscape • 6mo

In an AI-powered marketing landscape, the best product marketers will combine prompting, rapid prototyping, real-time feedback and sentiment analysis, cost awareness, and modern content creation skills. PMMs will increasingly become hands-on builders and artists, not just narrators. They’ll move faster by turning ideas into working experiences, using real-time analytics and user signals to iterate messaging and positioning quickly and credibly. Prompt engineering has already become a foundationa ...Read More

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