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Influencing the C-Suite
Outbound Product Management
Product Management vs Product Marketing
Stakeholder Management
Product Management Stakeholders
3 Answers
Sriram Iyer
Adobe GM / Head of Strategy, Product & Partnerships • May 3
Some elements to consider - 1. Market - Market landscape, gaps, and market opportunities. You want to work on an impactful problem area. Key Geos you will play in. etc. 2. Key vectors - I also like to play at the intersection of 2-3 key growth vectors - so I know directionally I am betting i......Read More
2165 Views
10 Answers
Mckenzie Lock
Netflix Director of Product • August 3
The candidate must “spike” (“8/10” or higher) in all of these areas, in order of importance: 1. Critical Thinking Given how many decisions and complex problems are thrown at PMs, this the #1 most important attribute I screen for. They don’t need to be a rocket scientist (top 0.5% of populati......Read More
12582 Views
2 Answers
Chris Omland
Workiva Vice President Of Product Management • April 6
Stakeholder management is crucial in Product Management. Start by identifying your stakeholders and understanding their concerns, motivations, and what matters to them. Once you have a clear picture of your stakeholders, you can prioritize them based on your product's life cycle stage, the outcom......Read More
1468 Views
5 Answers
Preethy Vaidyanathan
Matterport VP of Product • June 13
Start with the customer and business problem you are trying to solve and get alignment on the priority to solving this problem. Oftentimes, the root cause of the disconnect is the timing on when to solve the problem. 1. Get alignment on the business impact for solving the problem (revenue, ......Read More
692 Views
6 Answers
Poorvi Shrivastav
Meta Senior Director of Product Management • April 19
A common mistake most product managers and sometimes even senior product leaders make while convincing c-suite in favor of a particular decision is bringing in tunnel vision related to just their own product area or business vertical. Spoken differently, they fail to treat company over their own ......Read More
901 Views
4 Answers
Poorvi Shrivastav
Meta Senior Director of Product Management • April 19
Alignment is a function of trust, respect and growth. I do not practice aligning for the sake of gaining political clout in an organization. I often start with a well rounded set of individuals - peer leaders in the same function, cross-functional leaders in other parts of the organization, a ......Read More
599 Views
7 Answers
Preethy Vaidyanathan
Matterport VP of Product • June 14
Use your product launches as a way to communicate how you are solving customer problems and driving company outcomes. Most companies these days employ communication platforms like slack, intranet boards or other standardized channels. Leverage these channels to start with the why (customer, bu......Read More
838 Views
14 Answers
Oh boy, this one is a doozy. Here's how I generally approach this situation - hoping it helps: * Make sure your manager is aware of the conflict and see how they might be able to support you. Depending on the manager, they might just solve the issue for you. If not, then they may be able......Read More
896 Views
3 Answers
Devika Nair
Oracle Cloud Infrastructure Director of Product Management • July 19
First, ensure you have the right data to backup any claims or decisions you want to make. Second, focus on the goals you want from that audience. Third is to make sure that the content is clear and crisp with the right level of detail. Occasionally, I have to re-write a document for a different ......Read More
1118 Views
5 Answers
Milena Krasteva
Walmart Sr Director II, Product Management - Marketing Technology • March 30
1. Communication! Verbal, Written, and often forgotten but equally important: Non-verbal. Yes, even on Zoom. 2. Ability to read context and act accordingly 3. Strategic thinking. Know the difference between strategy and tactics. 4. Systems thinking vs Design thinking, be proficient in both, kn......Read More
495 Views