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A key way that we are challenged is making our playbooks simple enough for the field to pick them up. What do you consider the MVP for the BOM created for sellers, vs what else to consider adding that can go a long way?

Sean Lauer
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBevMay 13
The mistake most teams make is building the playbook they wish sellers would read instead of the one they will actually use. If it takes too long to find what a rep needs...
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Kuber Sharma
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, MicrosoftMay 23
The MVP playbook question is one I've wrestled with for years. My answer: a playbook that gets used beats a playbook that's comprehensive every time. If it's too long, re...
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226 Views
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