Content
Okta Director, Product Marketing • 10mo
There’s a lot of AI hype but there’s also a lot that’s real. I firmly believe we’re approaching a dividing line in product marketing: those who know how to use AI effecti...
19243 Views
Okta Director, Product Marketing • 10mo
I moved into a Senior PMM role without any direct PMM experience, so I’m happy to share some things I learned along the way. The key is to leverage your existing skills, ...
15828 Views
Okta Director, Product Marketing • 10mo
The mindset I have around promotions is this: If I want to get promoted, I need to make the business successful.Everyone out there is asking their manager, “How can I get...
12365 Views
Okta Director, Product Marketing • 10mo
One of the simplest but most effective ways to build consistent, collaborative relationships with Product is to over-communicate and follow through. Sounds basic but when...
6396 Views
Okta Director, Product Marketing • 10mo
Assuming we’re defining "technical skills" as hard skills, here are the top three I believe every PMM should develop, and how to talk about them in interviews:Writing Wri...
5239 Views
Okta Director, Product Marketing • 6mo
Every org is different, but a lot of the time, we overestimate how much titles matter. Most stakeholders care far more about whether you know your stuff, follow through, ...
2274 Views
Okta Director, Product Marketing • 6mo
It depends on how your company operates and how each product team likes to work. But as a rule of thumb, you should have recurring, structured touchpoints and be ready to...
2156 Views
Okta Director, Product Marketing • 1mo
The fastest way to build trust is to make people's jobs easier and show you know your stuff. Stakeholders don't care about what you did in the past; they care about wheth...
1996 Views
Okta Director, Product Marketing • 6mo
I like to use ceremonies and milestones that already exist as forcing functions for roadmap discussions. You don’t need to create new meetings, you just need to show up t...
1670 Views
Okta Director, Product Marketing • 6mo
Nothing beats actually talking to customers.You can have all the dashboards and surveys in the world, but there’s no substitute for getting out in the field and hearing f...
1323 Views
Credentials & Highlights
Director, Product Marketing at Okta
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Washington, DC
Knows About Pricing and Packaging, Analyst Relationships, Storytelling, Messaging Frameworks, Mes...more