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7 Answers

Dana Barrett
Asana Head of Global Inbound Marketing • October 16
I look for a couple of things: 1. Can they proactively identify and solve problems? 2. Are they coachable? Do they have a growth mindset? 3. Are they able to drive cross functional alignment, with peers and senior stakeholders? 4. Are they acting as a mentor and coach to others on the ......Read More
6910 Views

Christiana Rattazzi
Okta VP, Industries & Platform Product Marketing • November 3
I touch on this a little in another question. That said, a Manager should have a solid grasp of major PMM skills alongside leadership abilities. Some attributes I look for are: * Evangelism - whether promoting core value proposition or the work of the PMM team, this person should be skilled ......Read More
509 Views

Mike Berger
ClickUp Vice President Product Marketing • November 11
I look for a combination of: 1. Impact - have they played a significant role in driving positive business outcomes for the company 2. Skills - have they achieved a level of mastery necessary to successfully coach others 3. Leadership - have they recognized and elevated those around th......Read More
447 Views

Lindsay Bayuk
Pluralsight CMO • October 28
I look to see if that person is already leading teams. A great product marketer already leads through influence. They will already lead cross-functional teams through launches or campaigns and they will already lead their team through challenges. I always look to promote someone who's already doi......Read More
444 Views

Madeline Ng
Google Head of Marketing, Google Maps Platform • May 12
My first question would be to determine if this person would thrive as a people manager. Often in product marketing, the trajectory up is through individual contributor to people manager, but it's not necessarily the best path for everyone. Good reasons to want to be a people manager: * Y......Read More
4975 Views

Julien Sauvage
Clari VP, Corporate and Product Marketing • December 7
The ultimate test is: are you passionate about helping people grow? If not, and that's ok, then people management might not be for you. People learn and grow with new experiences. I like to nurture learning for people looking for experiences & stretch goals, with tactics like: yearly rotation, ......Read More
406 Views

Leandro Margulis
Prove Head of Product • September 8
For any promotion, I look for the person to already be performing at the next level, and have an interest in doing so. Not everyone wants to be a people manager. That said, if they do and they are already managing contractors, agencies, and other people are working with them from other department......Read More
306 Views
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Carrie Zhang
Square Product Lead • November 17
This very much depends on the company and individual team lead vision so I will just chime in with what it is like at Square. In general, PMMs at Square cover a wide range of responsibilities regardless of level. These responsibilities include: 1. Develop product or feature launch/ GTM stra......Read More
5701 Views
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Christy Roach
Airtable Senior Director, Portfolio & Engagement Product Marketing • October 9
I answered this above in my answer around soft and hard skills but if I were to pick my top, universally important skills for a PMM they would be: * Messaging and positioning * Cross-functional excellence * Understanding of data * Market, customer and competitor knowledge * Process manag......Read More
2090 Views
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LeTisha Shaw
UserTesting Director, Product Marketing • February 26
Whenever you are starting a new role, it's critical to understand what's important to your manager and what the objectives are for your new organization so you can align yourself well to them. Every company has a different onboarding plan, and for PMMs I think it's critical to get the lay of the ......Read More
9822 Views
Related Questions
What are some examples of different projects that Product Marketing Managers at different levels would own? For example, a PMM vs a Senior PMM vs a Director of Product Marketing?What skills are universally key to being a great product marketer?What's your best product marketing 30-60-90 day plan to make a big impact at a new company?