What do you look for when promoting a Product Marketer from individual contributor to people manager?

My first question would be to determine if this person would thrive as a people manager. Often in product marketing, the trajectory up is through individual contributor t...

I look for a couple of things: Can they proactively identify and solve problems? Are they coachable? Do they have a growth mindset? Are they able to drive cross functi...

I touch on this a little in another question. That said, a Manager should have a solid grasp of major PMM skills alongside leadership abilities. Some attributes I look fo...

I look to see if that person is already leading teams. A great product marketer already leads through influence. They will already lead cross-functional teams through lau...

I look for a combination of: Impact - have they played a significant role in driving positive business outcomes for the company Skills - have they achieved a level of ma...

For any promotion, I look for the person to already be performing at the next level, and have an interest in doing so. Not everyone wants to be a people manager. That sai...

The ultimate test is: are you passionate about helping people grow? If not, and that's ok, then people management might not be for you. People learn and grow with new exp...