When introducing a new product, which KPIs are most critical in the early stages, and why?
1 Answer
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • March 4
Retention. Always retention of the product when it's new. If you're not retaining people, you have a leaky funnel and your product is not ready to be widely distributed. If you're retaining customers and they're staying, you can continue on and expand. Never ignore retention in the early stage of a product.
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