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What guidance would you give to those moving from more generalist marketing roles to pmm?

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  1. Katie Levinson
    Katie Levinson

    MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 2y

    One: talk to as many different product marketers as you can across a wide variety of company sizes and industries. What you’ll hear from each of them is that product marketing means different things at different companies, and they aren’t kidding. It’s good to get a sense of what the role entails/will entail and see what resonates with you. This will also help you to identify any skills/experience gaps you might have. Two: Take on projects that allow you to develop and highlight these skills: Re ...Read More

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