Do you use different tools or data or research to build position in b2c vs b2b?
3 Answers
Moloco Product Marketing Director • 2y
Regardless of B2B or B2C, translating data to insights to inform your positioning (and product strategy and GTM strategy) is critical. Understanding your product, its com...
699 Views
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 3y
The fundamental goal of building a strong position in the market remains the same between B2C and B2B: to understand the needs of your target audience and position your p...
1263 Views
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Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y
The frameworks are pretty similar. Talk with your customers, develop a narrative based on the pain points they have, and craft positioning based on your findings. There...
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