Moloco Product Marketing Director • 2y
Regardless of B2B or B2C, translating data to insights to inform your positioning (and product strategy and GTM strategy) is critical. Understanding your product, its competitors, the market and your customer needs/ motivations are the inputs you need for both types of positioning. The question is: How do you get to that level of understanding? In the B2B world, sellers were a huge asset to get deeper understanding, but in the B2C world, social media listening is an incredible treasure trove of ...Read More
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