Stephanie Zou

Stephanie Zou

Senior Director, Product Marketing, Figma

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Stephanie Zou
Senior Director, Product Marketing
Stephanie Zou
Senior Director, Product Marketing
Philosophically, I'm a fan of a "full-stack" PMM model where they look after their product area end-to-end. We have one product at the moment, so our PMMs are aligned by areas within our product. One of our PMMs look after our Editor, Prototyping, and Community product areas—essentially making su...more
Stephanie Zou
Senior Director, Product Marketing
At all the companies I’ve been at, the one consistent segmentation lens has always been company size. Bigger company = more people = more licenses you can sell.  Other lens can be the types of customers they serve, type of business (e.g. subscription, marketplace), industries, role/departments...more
Stephanie Zou
Senior Director, Product Marketing
I think one of the best parts of being a PMM is you get to bring a bunch of different people/teams together to work towards a common goal. I’ve probably done more launches than I dare count and manage people who’ve managed people who’ve done even more launches than me. I guess the launches that I...more
Stephanie Zou
Senior Director, Product Marketing
Most often than not, features are going to get cut in what product ships. It's probably going to be more MVP than everyone had hoped for. I'm a fan of leaning forward and telling a bigger story that includes features you plan to build, as long as you and the team are confident that it's coming so...more
Stephanie Zou
Senior Director, Product Marketing
Email me at szou@figma.com and let’s talk more so I can better understand your use case? 🙂 In general, I’m a fan of rolling thunder launches (aka a collection of feature releases that are launched at different times but ladder up to one umbrella message). Most of your customers are going to miss ...more
Stephanie Zou
Senior Director, Product Marketing
For me, the most helpful thing is to talk to customers. Here's an example of something I recently did to help inform messaging that hopefully sparks some ideas for you.  When I first started at Figma, I wanted to better wrap my head around what "collaboration" meant. The word "collaboration" i...more
Stephanie Zou
Senior Director, Product Marketing
We recently launched the Figma Community. Some quick context: Figma Community is a space where individuals and brands can create a public profile and publish design files to the world, so anyone in the world can inspect, remix, and learn from their work.  A couple things made it hard... * It...more
Stephanie Zou
Senior Director, Product Marketing
The answer you’ve probably heard many times before (but I will say it again because I believe it): I believe PMM should be a critical partner to product as early as the product requirement definition stage (or however way you kick off planning). What value can PMM add so early on? You can add va...more
Stephanie Zou
Senior Director, Product Marketing
I believe that it’s the PMM’s responsibility to make sure your internal teams are informed about a release. If your internal teams aren’t well-versed in what’s new, how do you expect your external customers to be? Some things we currently do:  * Setup Slack channel(s) for release updates and l...more
Credentials & Highlights
Senior Director, Product Marketing at Figma
Product Marketing AMA Contributor
Work with Stephanie