Strategic Product Launches with Figma's Director of Marketing, Stephanie Zou
Connect with Stephanie on Twitter - @syzou.
Join Stephanie on Sharebird.
1. What is something you’ve learned lately?
2. Tell me about your current role, team, company.
3. As a woman in a predominantly male field (tech), what do you think has been
different / harder for you in your ...more
Philosophically, I'm a fan of a "full-stack" PMM model where they look after
their product area end-to-end. We have one product at the moment, so our PMMs
are aligned by areas within our product. One of our PMMs look after our Editor,
Prototyping, and Community product areas—essentially making su...more
At all the companies I’ve been at, the one consistent segmentation lens has
always been company size. Bigger company = more people = more licenses you can
Other lens can be the types of customers they serve, type of business (e.g.
subscription, marketplace), industries, role/departments...more
I think one of the best parts of being a PMM is you get to bring a bunch of
different people/teams together to work towards a common goal. I’ve probably
done more launches than I dare count and manage people who’ve managed people
who’ve done even more launches than me. I guess the launches that I...more
Most often than not, features are going to get cut in what product ships. It's
probably going to be more MVP than everyone had hoped for. I'm a fan of leaning
forward and telling a bigger story that includes features you plan to build, as
long as you and the team are confident that it's coming so...more
Email me at firstname.lastname@example.org and let’s talk more so I can better understand your
use case? 🙂 In general, I’m a fan of rolling thunder launches (aka a collection
of feature releases that are launched at different times but ladder up to one
umbrella message). Most of your customers are going to miss ...more
For me, the most helpful thing is to talk to customers. Here's an example of
something I recently did to help inform messaging that hopefully sparks some
ideas for you.
When I first started at Figma, I wanted to better wrap my head around what
"collaboration" meant. The word "collaboration" i...more
We recently launched the Figma Community. Some quick context: Figma Community is
a space where individuals and brands can create a public profile and publish
design files to the world, so anyone in the world can inspect, remix, and learn
from their work.
A couple things made it hard...
The answer you’ve probably heard many times before (but I will say it again
because I believe it): I believe PMM should be a critical partner to product as
early as the product requirement definition stage (or however way you kick off
What value can PMM add so early on? You can add va...more
I believe that it’s the PMM’s responsibility to make sure your internal teams
are informed about a release. If your internal teams aren’t well-versed in
what’s new, how do you expect your external customers to be?
Some things we currently do:
* Setup Slack channel(s) for release updates and l...more