HeyGen Head of B2B Marketing • 3y
Go-to-market strategy and execution is probably one of the most sought-after hard skills for PMM. But a Product Marketing role varies from company to company. When hiring, I start by evaluating two things: 1. What are our business objectives? When writing a job description, I like to work backward. I always start by considering our business north stars and what pillars a new hire should be responsible for to help us achieve our strategic goals. From there, I break down the pillars into tactical ...Read More
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