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What skills are necessary for becoming a Director of Product Marketing

Caroline Walthall
Quizlet Director of Product Marketing and Lifecycle Marketing | Formerly UdemyJanuary 10

There’s a long list of potential skills any Director of Product Marketing needs to have, but here are the most core skills needed for the role, in my experience.

  • Clear communication (verbal and written)

  • Marketing strategy

  • Research for decision making

  • Product intuition and curiosity

  • Management and coaching

  • Strong grasp of marketing analytics

  • User empathy

  • Strong organizational skills

  • Collaboration and facilitation skills

  • Ability to synthesize information simply

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