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What skills are necessary for becoming a Director of Product Marketing

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  1. Caroline Silverkorn
    Caroline Silverkorn

    Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y

    There’s a long list of potential skills any Director of Product Marketing needs to have, but here are the most core skills needed for the role, in my experience.

    • Clear communication (verbal and written)

    • Marketing strategy

    • Research for decision making

    • Product intuition and curiosity

    • Management and coaching

    • Strong grasp of marketing analytics

    • User empathy

    • Strong organizational skills

    • Collaboration and facilitation skills

    • Ability to synthesize information simply

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