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What metrics do you track to measure the effectiveness of your product marketing efforts?

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3 Answers
Product Marketing KPI's
  1. Daniel Kuperman
    Daniel Kuperman

    Jellyfish VP of Product Marketing • 1y

    This varies a lot by company, but for the most part, product marketing metrics should tie closely with business metrics such as revenue (bookings, MRR, ARR, etc.), pipeline (opportunities created, dollar value of opportunities, etc.), and product (signups, trials, usage, etc.). Product marketing at PLG companies tends to track metrics related to product activations, product usage, and churn. For sales-led orgs the metrics are related to revenue and pipeline with additional metrics for sales perf ...Read More

    1,743 Views
  2. JD Prater
    JD Prater

    Ting VP of Marketing • 1y

    At AssemblyAI, we track PMM effectiveness through program-specific metrics that align with our dual PLG and sales-assist motion. Let me break this down by our key programs: For Competitive Intelligence: Win/loss rates against specific competitors Competitive battle card usage rates by sales Feature comparison coverage (% of key features we've documented vs competitors) Competitive mention rate in deals and how it changes over time For our Self-Serve Motion: Developer documentation engagement met ...Read More

    3,766 Views
  3. Madison Springgate
    Madison Springgate

    Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1y

    To get a full view of our product marketing impact, I track metrics that touch every stage of the customer journey: Pipeline: This is the big one—it’s the clearest measure of success. By working closely with marketing and sales, we track the revenue impact of our campaigns and product launches. Pipeline shows us the revenue potential we’re generating and is the most direct link between PMM work and company growth. Product Adoption & Engagement: After launching a new feature or product, I wat ...Read More

    911 Views

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