What metrics do you track to measure the effectiveness of your product marketing efforts?

This varies a lot by company, but for the most part, product marketing metrics should tie closely with business metrics such as revenue (bookings, MRR, ARR, etc.), pipeli...

At AssemblyAI, we track PMM effectiveness through program-specific metrics that align with our dual PLG and sales-assist motion. Let me break this down by our key program...

To get a full view of our product marketing impact, I track metrics that touch every stage of the customer journey:Pipeline: This is the big one—it’s the clearest measure...