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There's always a new topic (or sales ask) to cover. How do determine the team has covered one "enough" and balance the need for breadth versus depth?

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Product Marketing KPI's
  1. Grant Shirk
    Grant Shirk

    Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 5y

    This is what makes PMM so fun. And also a little chaotic. You're frequently context-shifting between strategic investments (a 12- to 18-month horizon), quarterly operational work (those "big rocks" and Tier 1 launches), and the daily/weekly/monthly execution below the scenes. And then a competitor (or new entrant) does something you have to react to. Engage competitive skillsets! I've found the best way to manage through this is through a few tools: Clearly establish what your high-impact priori ...Read More

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  2. Charles Tsang
    Charles Tsang

    BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 3mo

    There might be something else I’m missing in this question, but I think this is one of those things where you can pose the question to sales to define the ask and jointly prioritize.  For example, if sales is requesting new collateral, or new types of topics to cover, get really clear with them on what level of depth they have in mind (and why!).  Then make the trade offs really clear, especially when there is an opportunity to go broader, and create a forum to discuss how to prioritize across a ...Read More

    351 Views

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