How do you treat research from industry analysts within the mix of quant and qual sources?
1 Answer
Lauren Craigie
Cortex Head of Product Marketing • August 30
If your buyers are reading their reports, I treat it with the same weight as competitor positioning. In that—even if it doesn’t align exactly with your view of the world (it’s probably 9-12 months behind where you WANT the majority of your market to be)—it’s still a message that your buyers are hearing.
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