What are your best tools to leverage product launches? Where do you find the most challenging? When is Product Marketing involved in the launch?
4 Answers
BFC Software Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 5y
Great questions. Product Marketing should be involved, or at least aware of, every launch in my opinion. I think it's important to establish launch levels, or some proces...
2046 Views
Scribe VP of Product Marketing • 2y
This is a 3-part question, so I'm giving you a 3-part answer:1) The best tools:I’m going to answer the “tools” part of your question by talking about four documents I fin...
688 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
The best tool for a product launch is a single system of record that captures both the strategic "why? what are the goals?" as well as the tactical "who's doing what, by ...
672 Views
HeyGen Head of B2B Marketing • 2y
Product marketing should be involved in the launch process as early as possible. In an ideal world, we’re involved before product development even starts to align on the ...
575 Views
Related Questions
What do you find most challenging about launching a new product that is also your company's first product?What are your biggest challenge is setting up a product launch process?What are the factors that you consider before choosing how to promote the launch?How do you tier launches not just for products, but features, modules, enhancements? How do you build a scalable launch process?
What are the failure modes or signs of an unscalable launch process?
How do you determine when (or if ever) a product launch should be delayed to match the product marketing launch schedule? What was the hardest product launch you've done in your product marketing career and why?