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What's the best way to rapidly test if your messaging is working as intended? Related question - how do you know if your messaging is working or not?
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Director of Product Marketing at Sanity.io | Formerly Twilio, SendGrid • September 15
How do you as a product marketer create brand messaging that appeals to three highly distinct segments?
Do you have a methodology for validating messaging with users before a campaign goes live? I'm thinking of marketing campaigns here, not product or UX.
Can you share your perspective and best practices for repositioning a mature, market-leading product?