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How have you been able to showcase your contribution to the company beyond your immediate team?

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4 Answers
Product Marketing Skills Self-Serve Product Marketing
  1. Sahil Sethi
    Sahil Sethi

    Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 1y

    Influence, Influence, Influence Influence product strategy - Customer insights, competitive intel, product requirements, Product requirement docs, Strategy memos. All these are tools to help influence product strategy and hence showcase your contribution. I've seen strong PMM teams successfully influencing product strategy using all of these tools. In my own personal instance, I once lobbied for a feature and wrote an entire requirement doc which ended up being shipped a few months later as its ...Read More

    915 Views
  2. Lauren Hakim
    Lauren Hakim

    Zendesk Director of Product Marketing | AI • 1y

    I’ve found the best way to highlight impact comes through how you make your work useful to other teams. If your positioning helps sales close deals faster or your insights help product partners make smart roadmap decisions, people start pulling you in big conversations more and more. In my experience, bringing a strong PMM point of view into exec reviews and cross-functional planning has been critical. Whether its shaping how you position new products or driving clarity around pricing and packag ...Read More

    1,604 Views
  3. Shruti Koparkar
    Shruti Koparkar

    Amazon Product Marketing Lead, AI/ML Acceleration, AWS • 2y

    You need to network with other teams and find ways to get involved. Choose initiatives that can move the needle for the company but also contribute to your growth as only these type of win-win situations are sustainable long term. As an example, I really enjoyed being a guest on the AWS podcast for one of my service launches. That made me get interested in being a host as I thought it would allow me to learn more about other AWS services organically, while also being able to bring my story telli ...Read More

    1,783 Views
  4. Sarah Din
    Sarah Din

    Former SVP of Product Marketing at Quickbase • 2y

    Participate in solving bigger cross-company challenges across the org where your experience can make a difference - for example: pricing & packaging, helping understand churn, digging into win-loss, etc. 

    The goal is to find areas of opportunity where something is broken or not performing and figure out a way to support the effort.

    950 Views

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