What type of marketing activities should be considered in parallel while products are in development?

There are a few reasons I typically observe for why PMMs engage in Marketing before the product is ready for GA (general availability). If there's an alpha/beta stage, PMMs are working on tailored com

While products are in development the best thing to focus on to get a jump on your GTM is defining the target audience. The specific features may change and that may impact your specific messaging and

When a product is in development you typically will be working on a launch plan in parallel. These elements include: - GTM strategy: product adoption strategy, pricing/packaging, competitive, custom

Your positioning and messaging should be written in parallel with development, and ideally should be finalized before the product goes into a wide beta. But if you're working on a larger launch, it's