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All related (87)
Sarah Khogyani
Head of Product Marketing, Cloud at Coinbase | Formerly Lyft, AtlassianMay 26
There are a few reasons I typically observe for why PMMs engage in Marketing before the product is ready for GA (general availability). If there's an alpha/beta stage, PMMs are working on tailored com
Katherine Kelly
Head of Product Marketing at Benchling | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, SalesforceDecember 8
While products are in development the best thing to focus on to get a jump on your GTM is defining the target audience. The specific features may change and that may impact your specific messaging and
April Rassa
Product Marketing at Cohere | Formerly Adobe, Box, GoogleApril 3
When a product is in development you typically will be working on a launch plan in parallel. These elements include: - GTM strategy: product adoption strategy, pricing/packaging, competitive, custom
Jeffrey Vocell
VP of Product Marketing at | Formerly Narvar, Iterable, HubSpot, IBMSeptember 2
Your positioning and messaging should be written in parallel with development, and ideally should be finalized before the product goes into a wide beta. But if you're working on a larger launch, it's