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What type of marketing activities should be considered in parallel while products are in development?
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Head of Product Marketing at Benchling | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • December 8
How do you distinguish your different launch tiers (provided that you do)? If you have been part of the process to define the tiers, what did that process look like?
How do product marketers lead a product launch when roadmaps and priorities are constantly changing?
What is the role of Product Marketing compared to other parts of the business in driving product adoption?