What type of marketing activities should be considered in parallel while products are in development?
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 6y
When a product is in development you typically will be working on a launch plan in parallel. These elements include: - GTM strategy: product adoption strategy, pricing/...
1959 Views
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 5y
Your positioning and messaging should be written in parallel with development, and ideally should be finalized before the product goes into a wide beta. But if you're wo...
1149 Views
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Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 4y
There are a few reasons I typically observe for why PMMs engage in Marketing before the product is ready for GA (general availability). If there's an alpha/beta stage, PM...
1059 Views
Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 4y
While products are in development the best thing to focus on to get a jump on your GTM is defining the target audience. The specific features may change and that may impa...
459 Views
Contentstack Director of Product & Technical Marketing | Formerly Optimizely • 1y
As products are being developed, Product Marketing can engage in several parallel activities to prepare for a successful launch and encourage adoption. These activities e...
266 Views
Workyard Director of Product Marketing • 1y
While a product is still in the many phases of development, there are a number of activities that you, as the Product Marketer, can work on in parallel.For example:Messag...
193 Views
Related Questions
How do you build a scalable launch process?
What are the failure modes or signs of an unscalable launch process?
How do you determine when (or if ever) a product launch should be delayed to match the product marketing launch schedule? What are some suggestions for preparing a GTM plan particularly for a bundled product launch?How can you involve your product marketing team in roadmap discussions early on without being seen as intrusive or kingdom-building?How do you recommend Product Marketing get looped into conversations earlier to help influence the roadmap, instead of being notified after it's already in development or released and ready for Go-to-Market?What is the best partnership process between product marketing and marketing when it comes to a product launch?What is typically the timeline that you’re committing to for influencing the product roadmap for launches versus exploration?