Atlassian Head of Cross-Portfolio Product Marketing | Formerly Optimizely • 9mo
This is something that requires some creativity, but it's definitely possible - and a great constraint! Any time I think about a launch, I try to think about 3 channels: Earned Owned Paid You're ruling out paid, and not buying search ads or billboards - that's perfectly fine. Your current audience is the most straightforward audience to market to, because you own the channels through which you can communicate with them. You have their email address, you know where they are in your product, you m ...Read More
12,558
Views
