I actually don't that's true. We tend to be really hard on ourselves when it comes to messaging and positioning. The number of solutions in each vertical has just exploded and getting audience attention is just really hard. And buyers have so many more options to do their own discovery these days. So companies have to distribute their message across so many different channels. The biggest challenge is the discipline of staying focused on your key personas. Who are the people that really love you ...Read More
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