How would you set goals and marketing budget for the first product launch of a product-led growth, B2B SaaS company coming out of stealth when you were the first marketer?
The company already has some paid customers from beta and good funding.
3 Answers
Tavus Head of Marketing • 4y
This one is tough to answer without more details :) Some questions to ask yourself: Do we already have users and can we leverage them to drive new sign-ups? Through tes...
677 Views
Dialpad Vice President Product Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups • 4y
My primary goal with an early-stage launch is scaled traction. If you’ve already got customers, the objective should be to get to the next step function of growth. I.e. 1...
630 Views
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Clari VP, Brand, Content and Product Marketing • 4y
Your first product launch is going to be a special one! I believe it will be maybe a little more than just about the product. It’ll be about the company. Use the opportu...
956 Views
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