Sharebird

How does PMM at Miro work with Product before they decide what to build next? Is there an opportunity proposal phase where PMM and PM work together?

Answer
2 Answers
  1. Mandy Schafer
    Mandy Schafer

    Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 4y

    Similar to most of the other companies I've been at, we do quarterly OKR planning with the Product, Engineering and Design teams. Miro has become more and more Enterprise driven, and as a result, much of what we build is a combination of features that help us become more Enterprise ready (security and compliance ready) and a list of customer requests to manage users. During this OKR planning process is when PMM and PMs work closely together to confirm and finalize the plans on what we want to la ...Read More

    1,466 Views
  2. Robin Fontaine
    Robin Fontaine

    Shopify Senior Product Marketing Lead • 1y

    While I haven’t worked at Miro specifically, I’ve done this in a variety of ways at Shopify, Patreon, and Twitch. More often than not, influence on what to build next starts well before any formal process. Becoming an expert on your product and your customer and bringing those insights to your teams on a daily basis is how you build that trust and influence.  Then, if you are lucky enough to have a formal process for presenting roadmap proposals, which I have participated in a few times, you’ll ...Read More

    764 Views

Related Ask Me Anything Sessions

Top Product Marketing Mentors