How does PMM at Miro work with Product before they decide what to build next? Is there an opportunity proposal phase where PMM and PM work together?
2 Answers
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 3y
Similar to most of the other companies I've been at, we do quarterly OKR planning with the Product, Engineering and Design teams. Miro has become more and more Enterprise...
1459 Views
Shopify Senior Product Marketing Lead • 1y
While I haven’t worked at Miro specifically, I’ve done this in a variety of ways at Shopify, Patreon, and Twitch. More often than not, influence on what to build next sta...
763 Views
Upcoming Event
Mastering Market Research
Related Questions
How does your product marketing team usually work with your product team? How do you recommend Product Marketing get looped into conversations earlier to help influence the roadmap, instead of being notified after it's already in development or released and ready for Go-to-Market?How can you influence the roadmap when product managers have to plan so far in advance?At what stage should product marketing collaborate with product design on the design process?How can PMMs get involved in the early stages of Product development, and how much influence should a marketing strategy have on the overall vision for a product?How do you partner with product/product strategy early before the roadmap is finalized and what role does your PMM team play specifically in the early phases?