How does PMM at Miro work with Product before they decide what to build next? Is there an opportunity proposal phase where PMM and PM work together?
2 Answers
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 3y
Similar to most of the other companies I've been at, we do quarterly OKR planning with the Product, Engineering and Design teams. Miro has become more and more Enterprise...
1465 Views
Shopify Senior Product Marketing Lead • 1y
While I haven’t worked at Miro specifically, I’ve done this in a variety of ways at Shopify, Patreon, and Twitch. More often than not, influence on what to build next sta...
763 Views
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Related Questions
How does your product marketing team usually work with your product team? How do you partner with product/product strategy early before the roadmap is finalized and what role does your PMM team play specifically in the early phases?At what stage should product marketing collaborate with product design on the design process?How do you get your product team to involve product marketing early enough in the strategy and product planning phases?How should PMMs work in collaboration with product managers and the customer success team on product launches?What specific areas of roadmap influence do you think product marketing can help the most with?