Do you prioritize messaging your freemium product or your paid product and why?

2 answers

All related (15)

Senior Director, Portfolio & Engagement Product Marketing at Airtable • December 28

I’d actually prioritize messaging your overall product and what your vision is for the full functionality of your product. I say this mostly to point out that having messaging that’s wildly different

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Lauren Barraco

VP, Marketing at Inscribe • November 18

I think it's important to start with your business goals... In general, the goal of a freemium model is to grow your user base and then engage those users to upgrade to a paid version of your product.

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