Who should own pricing? Product marketing or product management? What is the ideal role of either?

I’ve seen pricing owned by PM, PMM, or finance at different companies. The world that has worked best for me is Product Management as overall directly responsible team or “owner” with PMM as a key st

I've been in both product marketing and product management and in both cases I have owned pricing so I can see it both ways for sure. But (and I admit I might be biased!) I strongly believe that produ

I rarely see pricing owned by PMs.  The most common scenarios I see are  (a) Pricing is a separate function reporting to CPO, CMO, CRO, BU-head or CFO, and is a peer to product marketing. This is a

Pricing–and ownership of pricing–is often a loaded topic for companies. My view is that product marketing, not product management, should own pricing. (Of course I am biased because I am a product mar