Who should own pricing? Product marketing or product management? What is the ideal role of either?
4 Answers
AssemblyAI CMO • 3y
I’ve seen pricing owned by PM, PMM, or finance at different companies. The world that has worked best for me is Product Management as overall directly responsible team o...
1700 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y
I've been in both product marketing and product management and in both cases I have owned pricing so I can see it both ways for sure. But (and I admit I might be biased!)...
409 Views
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Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
I rarely see pricing owned by PMs. The most common scenarios I see are (a) Pricing is a separate function reporting to CPO, CMO, CRO, BU-head or CFO, and is a peer to...
393 Views
Giant Stride Marketing Group President • 3y
Pricing–and ownership of pricing–is often a loaded topic for companies. My view is that product marketing, not product management, should own pricing. (Of course I am bia...
365 Views
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