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All related (57)
Christy Roach
Senior Director, Portfolio & Engagement Product Marketing at Airtable December 28
I’ve seen pricing owned by PM, PMM, or finance at different companies. The world that has worked best for me is Product Management as overall directly responsible team or “owner” with PMM as a key st
Jackie Palmer
VP Product and Industry Marketing at Demandbase | Formerly Conga, SAPJanuary 25
I've been in both product marketing and product management and in both cases I have owned pricing so I can see it both ways for sure. But (and I admit I might be biased!) I strongly believe that produ
Sahil Sethi
Senior Vice President, Product Marketing at BetterUp | Formerly Klaviyo, Qualtrics, Microsoft, MckInseyOctober 6
I rarely see pricing owned by PMs.  The most common scenarios I see are  (a) Pricing is a separate function reporting to CPO, CMO, CRO, BU-head or CFO, and is a peer to product marketing. This is a
Pricing–and ownership of pricing–is often a loaded topic for companies. My view is that product marketing, not product management, should own pricing. (Of course I am biased because I am a product mar