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What's a typical career path for a Technical Product Marketer?

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3 Answers
Technical Product Marketing
  1. James Fang
    James Fang

    Klaviyo Director of Product Marketing | Formerly LaunchDarkly, mParticle, Okta • 3y

    Technical Product Marketers have a variety of career paths. Should they choose to stay in the PMM org, some more organizations offer management roles for Technical Product Marketing teams, which at some point roll up into broader product marketing leadership roles. Some choose to pick up more of the business / GTM strategy skillset and switch over to a "traditional" PMM. Others move into the SE, or professional services organizations. For code literate technical product marketers, dev advocacy i ...Read More

    1,982 Views
  2. Lauren Craigie
    Lauren Craigie

    Inngest Head of Marketing • 1y

    Leaving TPMM I most often see folks move into:

    • Head of Product Marketing

    • Head of Solution Marketing

    • VP Marketing

    • VP Product

    Coming into TPMM, I most often see folks coming from:

    • Sales engineering

    • Solutions architecture

    • Product management

    • Customer engineering/support

    • Practitioner (formerly in the role you’re selling to— engineer, data scientist, infra specialist, etc)

    729 Views
  3. Jon Rooney
    Jon Rooney

    Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y

    I've been fortunate enough to work with some amazing Technical Product Marketers, and I've found two extremely strong backgrounds are technical pre & post sales (SE, services, etc) and practioner, meaning a role in which their job was to use your or similar products everyday to do their job. Both backgrounds ground a TPMM (or TMM) in credible, hands-on skill and domain expertise which is key to the role. If a PMM's job is storytelling, then (through demos, videos, guided tours), a Technical ...Read More

    449 Views

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